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The LUSH approach to cosmetics retailing can, at best,
be described as 'unorthodox'. LUSH is far more a food retailer than
a traditional cosmetics company (think handmade and fresh merchandise
loaded with natural ingredients, butchers' blocks, prices by weight,
grease-proof wrapping paper, and best-by dates). In LUSH's 'beauty delis',
soaps are piled high on Provenal-style wooden tables like strange and
exotic cheeses, whilst a myriad of orbs (fizzing Bath Bombs) are presented
in-store like perfectly round apples.
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Resembling a friendly neighborhood deli, customers are encouraged
to choose their cosmetics personally - from the pic'n'mix skin
care at the cleansing bar, chunks of solid shampoo, bubble bar
slices, or perhaps from the ultra-FRESH face and body masks.
"The plan was to make cosmetics that were as natural
as possible and to avoid using synthetic preservatives," says
Constantine. Thus, every LUSH product is crammed with the highest
quality - and importantly, organic wherever possible - ingredients:
herbs, fruit, flowers, and essential oils. "I've always loved
the way fruit and vegetables are displayed in a grocery store,"
says Mark Constantine, LUSH's Managing Director. The inspiration
behind the store design was, he says, "cheese shops and German
veggie restaurants - and any fresh fish counter."
Throughout this expansion, Constantine has remained
true to the team's original aims. "The whole point of LUSH is
that it should be fun for our customers and fun for us."
LUSH offers a wide selection of party favors for your special
day! We work with you to choose the right gift and we'll create
personal labels for your gifts (based on min. purchase). Please
quote NYCityWeddings when calling.
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